Biographical Info

As a fifth-generation family-owned business, we’ve proudly served the Spooner Area and surrounding communities for over a century. With five dealership locations in Hayward, Rice Lake, Cumberland, and Ladysmith, we are committed to providing top-notch service and support for all your automotive needs. Our 125 highly trained team members are dedicated to assisting you with vehicle repairs, pre-owned car purchases, and representing a full lineup of new vehicle franchises, including Chrysler, Dodge, Jeep, Ram, Ford, Chevrolet, and GMC. Experience the trusted service and community focus that have made us a staple in the area since 1915.